Nouf Mohammed Aloudah, Bsc Pharm, MSc, PhD.Assistant Professor, Clinical Pharmacy Department, King Saud University.KSA


Combining qualitative and quantitative research, the ‘mixed methods’ is a powerful approach for exploring complex problems in health care. The familiar quantitative research methods using objective measures through applying statistical analysis are well known in pharmacy practice research in the gulf area unlike the qualitative research which this presentation will describe.

Qualitative data is a generalized term for variable theoretical approaches and methods of generating ‘language’ instead of ‘numbers’ data. People and social life are too complex to be studied in simple closed system. Social objects have intrinsic properties that can interfere with the assumptions of quantitative research designs. Qualitative research is knows as a culturally sensitive method. It enable researchers to understand health behavior problems and their interactions in ‘real setting’ in order to understand how to solve it. Through my local research experience with qualitative research, policy makers and consumers of research prefer to see numbers results instead of language results to inform further change. Dissemination the usefulness of qualitative and mixed methods research and addressing local concerns about it is fundamental to expedite and improve pharmacy practice and related health service in the gulf area.

Both approaches, the qualitative and quantitative, require using rigorous scientific methods and both can provide significant contributions to pharmacy practice research. The qualitative research is not meant to provide evidence of the effectiveness of an intervention or treatment as the quantitative methods do, but it can be significant to health studies in understanding the ‘what’, ‘how’, and ‘why’ of the problem and how to solve it. Moreover, the presentation will discuss local experiences of overcoming challenges such as the dilemma of handling data using computer assisted qualitative data analysis (CAQDAS) were most of these programs do not support Arabic language. Furthermore, analysis in English translations of the collected data carries the risk of losing meaning at the data analysis stage. Tips of the application of this powerful method approach in answering complicated research question